Author Event Promotion Campaign

Author Event Campaign: design project

This design project simulates a promotional campaign for an in-person author event hosted in partnership with an independent bookstore. The goal was to design a cohesive set of marketing assets that could be used across the bookstore’s social media and email to increase event awareness and drive attendance to a book signing event.

The name used in the designs, The Independent Bookstore, is a placeholder. In a real-world scenario, it would be replaced with the name and branding of an actual bookstore.

The selected title is The Midnight Train by Matt Haig, published by Penguin Random House on May 26, 2026.

While I do not have insight into Penguin Random House’s official promotional plans, the book signing date was set for May 26 to align with the publication date and position the event as a launch celebration.

Event type: Book signing

Partner: The Independent bookstore (the name is a placeholder)

Format: In-person evening event

Book: The Midnight Train by Matt Haig

Project Role | Backroom

Social Strategy

Social Media Content Design

Copywriting

Target Audience

  • Local readers and literary community members

  • Students and early-career professionals interested in literature

  • Existing fans of the author’s work

  • Bookstore customers subscribed to email and social channels

Campaign Goals

  • Increase awareness of the author event

  • Drive RSVPs and in-store attendance

  • Maintain visual consistency across platforms

  • Clearly communicate event details (date, time, location, host)

My Role

  • Designed promotional assets using Adobe Creative Suite

  • Adapted campaign visuals for multiple platforms

  • Developed clear hierarchy for event information

  • Ensured brand consistency across digital materials

Tools Used :

Canva

Adobe Express

Deliverables

  • Event poster design

  • Instagram feed post

  • Email newsletter banner